Social media scheduling tools push your content to your social media channels for you, so you can spend more time focusing on content strategy. Case studies. Having detailed case studies on your website can be an effective form of content for those who are ready to make a purchasing decision, as it helps you positively influence their decision. Testimonials. If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Blog posts. Great for increasing your organic traffic when paired with a strong SEO and keyword strategy. Paid advertising and SEO are two great strategies for promoting your business to capitalize on those future leads. Some businesses get stuck in this kind of problem for up to two years maybe even more for others. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google – even if the company also posts this content on social media.

Well-written content articles released for free distribution have the potential of increasing the business’ credibility within its market as well as attracting new customers. They frequently keep track of the company’s blogging calendar, and come up with a content strategy that includes video as well. Selling ‘digital’ information products are highly profitable because you can create it at zero cost and keep almost 100% of the profit. Creating content that can be shared online as a video or heard on the radio by listeners can greatly broaden your potential audience. From there, you can repurpose the content and use it for assessments, email marketing, ad copy, and more. Short videos. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. Virtual assistants are fantastic for delegating many of the essential but non-income producing activities of your business. Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. If you don’t have a dedicated PR team, it can be hard to get started. Only contact people who have opted into your emails, and provide information that is genuinely useful to them.

Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the news feeds of people who match your business’s audience. On top of connecting social accounts for posting purposes, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place. These paid ads fit seamlessly on the top of search engine results pages, giving instant visibility. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Financial services through search engine marketing. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. Its search engine enables freelancers to search for jobs that they desire. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs. The number of publishers that link to you, and the relative “authority” of those publishers, affect how highly you rank for the keywords you care about.

Marketing your products through messaging platforms is a fast way to reach potential leads, even for those who haven’t offered up their cell phone number. Companies use email marketing as a way of communicating with their audiences. Email contact lists vs. Ebooks. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. For those on a tight budget, you can get started using WordPress hosted on WP Engine, using a simple them from StudioPress, and building your site without code using the Elementor Website Builder for WordPress. You can find a solution to any idea you have; someone is out there, waiting to be hired for his next job. By sending out periodic emails about new products, specials or sales, and interesting additions to your website, you can drive shoppers back for repeat purchases. For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms like LinkedIn. For instance, perhaps you’ve noticed most of your Instagram audience is younger and prefers funny memes and quick videos – but your LinkedIn audience tends to be older professionals who are looking for more tactical advice.